| This
depicts one of my sketches for the biannual Elizabeth Arden free gift promotion.
Our team would develop a new typographical treatment for 'gift' or 'a gift
for you', thematic graphics appropriate to the season and a new construction
for the carton and counter display. I was involved in all aspects of the
development, creating type treatments & layouts, building blank constructions,
color selelction and preparing mechanicals for printing. This project was
almost constantly in progress year-round with all the development, comping
and production work. We also had to translate our graphics for the international
market (shown here: French and Spanish). |
