AMERICAN ORIGINAL- STETSON FOR HIM

Above is a line up of my initial developmental sketches for the American Original Men's line, a fragrance created by Coty. Below and to the left is the finalized artwork and bottle design. Initially the client wanted to take a more extreme departure from the women's line which was released in 2001. The final graphics related quite closely to the women's line, which added to the entire American Original lines' integrity and unity.